Everyone knows that commercials use voice-over artists to speak the sales message, and musicians to create the tunes that play in the background, but one man in Los Angeles is doing both jobs.
Meet Scott G, who is recording artist THE G-MAN, whose albums are on iTunes and distributed by independent label Delvian Records.
“It is a thrill to be able to do the voice and music for these giant companies,” G says, referring to Verizon Wireless, Goodrich, and The Auto Club. His voice work and musical compositions are on 4 radio commercials for Verizon Wireless, 8 for aerospace firm Goodrich, and one for Triple-A, The Auto Club.
As the owner of G-Man Music & Radical Radio, and creator of award-winning radio commercials and music for both radio and TV spots, Scott G is very aware of the needs of ad agencies and advertising clients. “The main point of a commercial is dissemination of information,” he points out. “You want your target audience to respond by picking up the phone, clipping a coupon, ordering a product, going online, or simply remembering your product or service. The commercial has to insinuate its way into the consumer’s brain in a very short period of time.”
In addition to his ad and marketing experience, he is very involved with utilizing the web for alternative distribution of his music. Earlier this year, hundreds of websites and newspapers ran a story (“Peer-to-Peer to Launch a Career”) of how The G-Man made history by giving his music away on the Internet, encouraging P2P filesharing of his work, and even sending individual tracks to DJs and remixers so they could create new versions of his songs. This resulted in club play, airplay, an indie record deal, a publishing deal, and worldwide press attention.
Songs by The G-Man have been called “Moby meets Bowie” (by producer Pete Anderson), “Moby meets Devo” (by TV producer Paul Rich), and “The rhythm of machines with melodies of the heart” (by music writer Janis Amy). Released by Delvian Records, The G-Man’s albums are: GRIN GROOVE (2002), ELECTRO BOP (2003) and PLATINUM AGE OF THE REMIX (2004), and each has been hailed as a sonic masterpiece by reviewers. A fourth album, SONIC TONIC, is completed and currently being mastered for release in 2005.
The REMIX album features G-Man songs in dance/trance mixes by Matt Forger, who has worked with Michael Jackson and Paul McCartney, and features tracks that reached #1 in Russia and #5 in Europe. PLATINUM AGE is now in its third month in the top forty on the Masspool DJ Association Dance/Crossover Chart.
Scott is a member of The Recording Academy (NARAS), a creative director of the National Association of Record Industry Professionals (NARIP), and writes about music for many organizations, including MusicDish and the Immedia Wire Service. The G-Man’s songs are on iTunes and Amazon as well as at the following sites:
G-Man’s music and commercial production work for clients such as PayLess Shoes, Warner Bros. Records and more may be played at:
“I love working with clients like Goodrich and Verizon Wireless,” G stated. “They want material that catches your ear without distracting from the spoken message, yet they desire the music to be inherently valuable in its own right.”
The G-Man’s music is on lots of commercials but “you often wouldn’t know it because I work in many different styles,” G states. “The tracks on my albums are electronic-pop but my commercial music is in pop, rock, jazz, electronic, hip-hop, alternative, or ambient. Whatever the project needs is what I compose, and that’s the challenge.”
G-Man Music created a polka last month, something that is about as far removed from The G-Man’s electro pop or dance/rave songs as you can get. “As I said, when it comes to music for commercials, I compose whatever it takes!”